Short’s Brewing Announces partnership with The Pink Fund®

pink fund

Elk Rapids, Mich. – Short’s Brewing Co. and The Pink Fund are teaming up for Breast Cancer Awareness Month with a fundraiser for cancer patients leveraging the brewery’s flagship brand, Soft Parade.  The Pink Fund is a national nonprofit that provides financial support on behalf of breast cancer patients to help meet basic needs, decrease […]

Arcadia Brewing Whitsun Hits State-Wide Distribution in July

whitsun

Elk Rapids, Mich. – Superfluid Supply Co., an alternative beverage brand of Short’s Brewing Company, announces plans to bring back Arcadia Brewing Co. products.  The first on the list? Whitsun—Arcadia’s iconic unfiltered wheat ale brewed with coriander, orange peel, and honey. For many years, Whitsun has been synonymous with warm weather, but once Whitsun arrives […]

Short’s Brewing Announces New Specialty Releases

specialty releases

Elk Rapids, Mich. – As the second quarter comes to a close, Short’s is excited to announce our third quarter specialty releases. This selection includes some of our summer favorites, and some incredible new releases that will tickle your tastebuds and delight your senses. “We’re excited about this quarter because it’s a great combination of […]

Short’s Brewing: 4th Release of Psychedelic Cat Grass, Without Delay IPA

psychedelic cat grass

Elk Rapids, Mich. – Short’s Brewing Co. announces the 4th annual release of their #WithoutDelayIPA, Psychedelic Cat Grass. Packaged, distributed, and often consumed within 24 hours in Michigan, Psychedelic Cat Grass is the freshest India Pale Ale imaginable in distribution. This year, packaging of Psychedelic Cat Grass will begin at 12:01 am on Friday, May […]

Short’s Brewing Announces Production Facility Expansion and New Canning Line

Elk Rapids, Mich. – Short’s Brewing Company announces the expansion of their Elk Rapids production facility. This expansion will include installation of a new canning line, additional fermentation tanks, upgrades to brewing systems, and new office space. Fueled by strengthening sales in the last half of 2017 and early 2018, Short’s is excited to install […]

Short’s Brewing Company Announces 2018 Lineup

Elk Rapids, Mich. – Short’s Brewing Company is excited to announce their 2018 flagship and seasonal lineup, in addition to their fearlessly creative specialty beers that will be released through the first quarter. The lineup includes their five flagships beers, Soft Parade, Huma Lupa Licious, Local’s Light, Bellaire Brown, and Space Rock, along with a […]

Short’s Fest 2017: Staying Awesome Hungry

short's fest

“Today is obviously a beautiful day,” said Eric Tranchell, Beer Liberator for Short’s Brewing Company. August 5th was, in fact, a perfect day for the brewery’s annual Short’s Fest: blue skies, 70 degrees, and plenty of beer on tap. Held against the backdrop of the Elk Rapids production facility, it was a casual summer gathering […]

Short’s Brewing Co. Announces Partnership with Lagunitas Brewing Co.

Elk Rapids, Mich. – Short’s Brewing Company of Bellaire and Elk Rapids, MI announces plans to partner with The Lagunitas Brewing Company based in Petaluma, CA, America’s ninth largest brewery. The partnership stems from Short’s desire to successfully navigate the ever-evolving craft market while maintaining its creatively fearless identity. Lagunitas’ 19.99% equity stake in Short’s […]