Short’s Brewing Announces partnership with The Pink Fund®

pink fund

Elk Rapids, Mich. – Short’s Brewing Co. and The Pink Fund are teaming up for Breast Cancer Awareness Month with a fundraiser for cancer patients leveraging the brewery’s flagship brand, Soft Parade.  The Pink Fund is a national nonprofit that provides financial support on behalf of breast cancer patients to help meet basic needs, decrease […]

NORTH PEAK BREWING ANNOUNCES SPARTA AND HAIL READY FOR FOOTBALL SEASON

hail sparta

Dexter, Michigan – North Peak Brewing Company is excited to announce the new launch of Sparta and Hail is in stores and ready for football season!  Sparta is an American IPA and Hail is a Michigan IPA.   Sparta IPA is a deliciously bold and balanced beer with a nice crisp maltiness and hop profile of Simcoe, […]

Pushing Forward: How a Michigan Craft Brewery Gets Proactive During COVID-19

covid-19

COVID-19 began as an abstract. It was something happening across the world, but not here in Michigan, or even the United States. It was murmurs and rumors and hand washing. And then March 16 came and everything changed with a quick, decisive snap when Governor Gretchen Whitmer closed all dine-in service for bars and restaurants […]

Arcadia Brewing Whitsun Hits State-Wide Distribution in July

whitsun

Elk Rapids, Mich. – Superfluid Supply Co., an alternative beverage brand of Short’s Brewing Company, announces plans to bring back Arcadia Brewing Co. products.  The first on the list? Whitsun—Arcadia’s iconic unfiltered wheat ale brewed with coriander, orange peel, and honey. For many years, Whitsun has been synonymous with warm weather, but once Whitsun arrives […]

Upper Hand Brewery to release Delta Series

delta series

News series is inspired by the local brewing history   ESCANABA, Mich. – Upper Hand Brewery is proud to announce the upcoming release of its Delta Series, six beers inspired by the historical Delta Brewing Company. The beers, which will be available in cans and on draft, are based on real brands and styles brewed […]

Short’s Brewing Announces New Specialty Releases

specialty releases

Elk Rapids, Mich. – As the second quarter comes to a close, Short’s is excited to announce our third quarter specialty releases. This selection includes some of our summer favorites, and some incredible new releases that will tickle your tastebuds and delight your senses. “We’re excited about this quarter because it’s a great combination of […]

Short’s Brewing Co. Announces Pub Reopening: Friday, May 22

reopening

Bellaire, Mich. – Following the Governor’s orders, Short’s Bellaire Pub will reopen this Friday, May 22 just in time for the holiday weekend. The Short’s team are going above and beyond government mandates for the safety of our staff and patrons as a result of COVID-19.  The biggest change—moving to reservations only and limiting group […]

Short’s Brewing Announces Refreshin’ Session Variety Pack

shorts brewing

Elk Rapids, Mich. – Just in time for summer adventure, Short’s Brewing Co has released a brand-new variety pack featuring some brand-new brews and a flagship favorite. Refreshin’ Session is lo-cal, lo-carb, and lo-abv variety pack featuring Local’s Light, Furry Buddy, Lil’ Huma, and Soft Parade Seltzer. It’s truly Short’s guide for the long game, […]