TC Beer Week

Traverse City Beer Week: #HoppyinTC

traverse city beer weekMany cities have their own beer weeks which highlight the best of the local craft beer scene. Traverse City Beer Week, held every November, does just that with its own twist. Traverse City has made its mark on the beer map with over a dozen breweries, hundreds of acres of hops, and one of the top 100 beer bars in the country: there’s plenty to celebrate.
This will be the fourth year for Traverse City Beer Week (TCBW), and events will take place from November 11 through November 17. Every year, Imperial Beverage coordinates with breweries, restaurants, and other distributors to highlight the area’s booming beer scene. A wide variety of events take place throughout the week, offering something for everyone.

And, as the beer scene has evolved in Traverse City, so too has TCBW. Some traditions have held strong, like the Short’s Pub Crawl, while venues like 7 Monks, Little Fleet, and Right Brain Brewery get more creative every year.

“We aim to exceed expectations, have fun, and be adventurous,” said Matthew Blanchfield from Imperial Beverage.

traverse city beer weekTraverse City Beer Week has a local focus, but is not just designed for locals. It can be a great week to travel to Traverse City, which is known to be quite busy in the summer time. By November, festivals have slowed down, the weather has cooled, and the tourists have left.

“Fall and beer just go together,” added Coryn Briggs, Digital Marketing & Design Specialist for Traverse City Tourism.

If you’re looking to partake in Traverse City Beer Week, there are a number of ways to enjoy it. TCBW works nicely around any budget and any schedule. Most events are free to attend (with the exception of cost of beer/food) and happen throughout the day.

traverse city beer weekIf you’re from the area, simply attend an event or two after work or stop in to your favorite bottle shop for a beer tasting.  This is a good way to explore new places and brews, as well as experience some of your favorites in new ways.

If you’re from out of town, it’s easy to find a fun place to stay for the weekend. Many area hotels offer special “Fall Fab” packages through the season and still have availability for beer week. If you cannot commit to the entire weekend, beer week is a great reason to take a day trip up north. For instance, you could run (or walk) in the Great Beerd Run in the morning, and then enjoy a nice beer pairing in the evening.

The luxury of Traverse City Beer Week is that there’s more than enough going on to keep everyone busy, but there’s no major commitment to make and each person’s experience can vary.

“It’s good for any type of drinker: we offer everything from casual beer tastings where you can grab a six-pack and go, to five course beer pairing dinners,” said Briggs.

Events to consider:

Short’s Pub Crawl

If you know Short’s, you know it does things a little differently. This rings true for the pub crawl the Short’s crew puts on every year to kick things off on Friday night.

“We try to coordinate a different Short’s beer at each stop,” said Matt Blanchfield from Imperial Beverage.

At the start of the crawl, each participant gets a punch card and then can “choose their own adventure.”

“There’s no set timeline, so you can go on your own. It keeps things busy and staggered throughout the night. And once you get five to six punches, you get a t-shirt,” said Rachel Payne, Short’s Northern Michigan Beer Liberator..

The Short’s crew is usually on site to help direct the crawl, but people travel in all directions along the route. Tip: Start at the opposite end to avoid large crowds.

Guided Beer Tastings

“These are a good way to try something new. And the brewery rep is usually on hand to answer questions,” said Payne.

Guided tastings take place throughout the week, are free, and happen in a variety of locations. These work well if you’re looking for a free and/or quick event. These events work well for a quick stop after work or before eating dinner at a downtown restaurant.

Great Beerd Run

Are you a runner who also enjoys beer? The Great Beerd Run just might be for you. This 5k race is held at the Grand Traverse Resort, features local craft breweries, and fun swag.

traverse city beer week

“There are beer samples at each mile marker and a gathering after,” said Payne.

This year, the race will be on Saturday November 12. Visit to register.

North Versus South Beer Pairing

Another event held at the Grand Traverse Resort, the North vs. South pairing is a more formal event for TCBW.

“Last year, similar style beers from Short’s and Atwater were paired with dishes coordinated by the Aerie chefs,” explained Blanchfield.

This event, and other formal beer dinners, may require the purchase of a ticket.

Tap Takeovers and Beer Pairings

traverse city beer weekRestaurants and taprooms throughout downtown hold their own events throughout the week.
Takeovers feature not only local breweries, but also
Michigan favorites and other well-known breweries throughout the country. Pairings often combine beer and unique food options: tacos, desserts, cheese, etc.

There are a wide array of other options as well. As events are planned, they will be added to the
Traverse City Beer Week website. Traverse City Beer Week information and highlights can also be found on their Facebook page or by following #HoppyinTC.  



Sponsored by Traverse City Tourism

Photography courtesy Traverse City Tourism

Kaitlyn Rickman

Kaitlyn Rickman

A Northern Michigan native, Kaitlyn is passionate about all the region has to offer: food, festivals, untouched lakeshore and craft beer. With homebrews continuously rotating through her household and new small town breweries opening regularly, she loves to discover new twists on old favorites. In addition to writing for MittenBrew, Kaitlyn also recently became part of a beer podcast, Behind the Hops, and lives a separate life as a teacher.

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