New Holland opens Sidecar retail store

HOLLAND — New Holland Brewing Company more than doubled its retail space for merchandise, beer, spirits and re-purposed bourbon barrel furniture when it opened its new store, Sidecar, on Dec. 8.

Located at 72 E. 8th Street in downtown Holland, adjacent to the New Holland Brewing pub, the 1,600-square-foot Sidecar also will feature a tasting room, which is expected to open in late December. The motto for the store is “Stop and Taste,” and customers have already been pleasantly surprised with the setup.

“They can’t believe how much stuff we have,” said Heidi Lont, director of merchandise for Sidecar.

Sidecar will be open seven days a week, Sunday – Thursday 11 a.m. to 10 p.m. and Friday – Saturday 11 a.m. to 11 p.m.

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